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The Snow School — Ski & Snowboard Lesson Booking Platform
Family-run ski school platform with advanced lesson booking, instructor scheduling, and high-conversion landing pages for luxury Alpine resorts.
Overview
The Snow School is a leading independent ski and snowboard school operating in The Three Valleys, France (Meribel, Courchevel, La Tania, Les Menuires & more). They needed a modern booking platform that matched their premium service while handling complex lesson types, locations, instructor logistics, and seasonal demand.
I helped transform their online presence into a high-performance booking engine that supports families, groups, and private clients across multiple resorts.
This wasn’t just a website — it’s a full service operations system + marketing platform.
I helped transform their online presence into a high-performance booking engine that supports families, groups, and private clients across multiple resorts.
This wasn’t just a website — it’s a full service operations system + marketing platform.
The Challenge
The business had:
• Multiple lesson types (private, group, children, off-piste, snowboard)
• Different resorts & meeting points
• Variable instructor requirements
• Seasonal booking surges
• Mobile users booking while traveling
• Heavy reliance on reviews & trust signals
The old setup made it difficult to:
• Manage bookings efficiently
• Guide users to the right lesson type
• Scale during peak holiday periods
• Provide a smooth checkout experience
• Multiple lesson types (private, group, children, off-piste, snowboard)
• Different resorts & meeting points
• Variable instructor requirements
• Seasonal booking surges
• Mobile users booking while traveling
• Heavy reliance on reviews & trust signals
The old setup made it difficult to:
• Manage bookings efficiently
• Guide users to the right lesson type
• Scale during peak holiday periods
• Provide a smooth checkout experience
The Solution
I built a custom WordPress + PHP powered system that combines:
🖥️ Frontend Experience
• High-converting lesson landing pages
• Dynamic resort selection
• Trust-driven layout using TripAdvisor proof
• Family-focused UX
• Mobile-first booking flow
• Clear lesson comparisons
• Instructor credibility emphasis
⚙️ Booking System Engineering
• Custom lesson product system
• Date picker + calendar logic
• Group size controls
• Instructor requirement logic
• Checkout-based meeting point selection
• Ticket quantity logic
• Seasonal availability management
🧩 Custom Development
This project goes beyond WordPress themes:
• Custom PHP logic for booking flows
• JavaScript-powered interactive selectors
• Dynamic lesson filtering
• Date & calendar handling
• Custom form flows
• Resort-based page structuring
• Conversion optimization logic
🖥️ Frontend Experience
• High-converting lesson landing pages
• Dynamic resort selection
• Trust-driven layout using TripAdvisor proof
• Family-focused UX
• Mobile-first booking flow
• Clear lesson comparisons
• Instructor credibility emphasis
⚙️ Booking System Engineering
• Custom lesson product system
• Date picker + calendar logic
• Group size controls
• Instructor requirement logic
• Checkout-based meeting point selection
• Ticket quantity logic
• Seasonal availability management
🧩 Custom Development
This project goes beyond WordPress themes:
• Custom PHP logic for booking flows
• JavaScript-powered interactive selectors
• Dynamic lesson filtering
• Date & calendar handling
• Custom form flows
• Resort-based page structuring
• Conversion optimization logic
Key Features
Hubspot integration
Booking system
User friendly Layout
Booking system
User friendly Layout
Results
• Simplified booking for families
• Clear lesson selection flow
• Strong trust signals for first-time customers
• Scalable system for peak ski seasons
• Better instructor scheduling support
• Increased booking confidence through UX clarity
• Clear lesson selection flow
• Strong trust signals for first-time customers
• Scalable system for peak ski seasons
• Better instructor scheduling support
• Increased booking confidence through UX clarity