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Toothfairy – Digital Dental Platform Experience
High-impact Framer website for a digital dental platform, focused on product storytelling, trust building, and conversion for a tech-driven healthcare service.
Overview
Toothfairy is a digital-first dental care platform combining real dentists with smart technology. The goal of this project was to design and develop a modern, product-led website that communicates trust, innovation, and accessibility while guiding users through complex healthcare services in a simple way.
This was not just a website build — it was a digital product experience.
This was not just a website build — it was a digital product experience.
The Challenge
Healthcare requires trust-first design
Needed to explain a tech-driven dental service without overwhelming users
Required strong product storytelling
Multiple audience types (patients, members, business partners)
Needed smooth flow between brand, product, and service messaging
Needed to explain a tech-driven dental service without overwhelming users
Required strong product storytelling
Multiple audience types (patients, members, business partners)
Needed smooth flow between brand, product, and service messaging
The Solution
Built a Framer-powered, high-performance marketing site
Created structured user journeys for different audience segments
Designed modular UI sections to support product scalability
Implemented micro-interactions and motion to guide attention
Used visual hierarchy to simplify complex dental services
Created structured user journeys for different audience segments
Designed modular UI sections to support product scalability
Implemented micro-interactions and motion to guide attention
Used visual hierarchy to simplify complex dental services
Key Features
Interactive product storytelling sections
Trust-building visual design for healthcare audience
Multi-audience conversion flow
Responsive design across devices
High-performance Framer build
Modular content system for future expansion
Trust-building visual design for healthcare audience
Multi-audience conversion flow
Responsive design across devices
High-performance Framer build
Modular content system for future expansion
Results
Clear communication of a complex digital healthcare model
Strong visual credibility and trust
Improved user understanding of services
Scalable design system for growth
Strong visual credibility and trust
Improved user understanding of services
Scalable design system for growth