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BESA Coaching
Built a coaching marketplace-style WordPress site with custom coach profiles, service listings, and Zoom integration to streamline discovery, booking, and client onboarding.
Overview
BESA Coaching is a nationwide life coaching brand offering specialized coaching in wellness, career, finance, leadership, and parenting—plus quarterly inspirational events. The goal was to create a polished, trustworthy web platform that supports multiple services, highlights featured coaches, and converts visitors into booked sessions or leads.
This wasn’t just a “website.” It was building the foundation for a scalable coaching business
This wasn’t just a “website.” It was building the foundation for a scalable coaching business
The Challenge
Present multiple coaching categories without overwhelming users
Make coaches discoverable and credible through structured profile pages
Support a workflow for coaching interest → booking → session delivery
Integrate Zoom to reduce manual scheduling and operational friction
Ensure compliance essentials (cookie/consent experience) don’t hurt conversion
Make coaches discoverable and credible through structured profile pages
Support a workflow for coaching interest → booking → session delivery
Integrate Zoom to reduce manual scheduling and operational friction
Ensure compliance essentials (cookie/consent experience) don’t hurt conversion
The Solution
Built a WordPress site with a structured architecture for:
Services (coaching categories)
Coaches directory + featured coach modules
Coaching rates + contact conversions
Implemented custom code (PHP + JS) to support:
Dynamic coach profiles and structured content blocks
Clean listing layouts and reusable components
Zoom integration to support smoother session delivery and scheduling flow
Improved consent experience by revisiting the cookie/consent button placement so compliance doesn’t interrupt the user journey
Services (coaching categories)
Coaches directory + featured coach modules
Coaching rates + contact conversions
Implemented custom code (PHP + JS) to support:
Dynamic coach profiles and structured content blocks
Clean listing layouts and reusable components
Zoom integration to support smoother session delivery and scheduling flow
Improved consent experience by revisiting the cookie/consent button placement so compliance doesn’t interrupt the user journey
Key Features
Coach Directory + Featured Coaches
Individual Coach Profiles (location, bio, ratings-ready layout)
Coaching Services Pages (wellness, career, financial, leadership, parenting)
Zoom Integration for coaching sessions
Contact + lead capture flows
Consent/Cookie UX refinements (compliance without conversion loss)
Individual Coach Profiles (location, bio, ratings-ready layout)
Coaching Services Pages (wellness, career, financial, leadership, parenting)
Zoom Integration for coaching sessions
Contact + lead capture flows
Consent/Cookie UX refinements (compliance without conversion loss)
Results
Clearer service positioning and navigation across coaching categories
Improved coach visibility and credibility with profile structure
Reduced operational friction with Zoom-based session workflow
More conversion-friendly compliance experience (consent button + cookie UX)
Improved coach visibility and credibility with profile structure
Reduced operational friction with Zoom-based session workflow
More conversion-friendly compliance experience (consent button + cookie UX)