Giant Baby Steps

Marcus Moore is an executive creative director whose work includes campaigns for Cheez-It, Keytruda, Froot Loops, Mazda, Frosted Flakes, Walmart and Vonoprazan, made across the United States, MENA, Germany and Colombia. A portfolio at this level is judged on the work in the first ten seconds. Anything the site does for its own sake is in the way.

The build puts the campaigns on the homepage and keeps the design quiet behind them: a charcoal ground, restrained type, and no motion competing with the reels. Each campaign carries a mobile cut alongside the main one, because most of this work was made to be seen on a phone and showing it in a desktop frame misrepresents it. The credentials sit behind a deliberately light title rather than leading, which is the right order for someone at this stage of a career.

On the site now: the campaign grid with a mobile version of each piece, a PlayPen section, a written piece on cultural intelligence, and contact by phone and email directly rather than through a form, because the people hiring an ECD do not fill in forms. Built on WordPress with SVG and WebP throughout, so a portfolio this image heavy still opens quickly.