Koi Golf

Koi Golf is an independent golf apparel brand whose business rests on one bestselling product, an anti slip crew sock. A single product line lives or dies on two questions: does the buyer believe it works, and will they buy more than one. Everything else on a store like this is secondary to those two.

The store is a Shopify build on a custom Liquid theme, structured around both questions. Bundles with tiered savings answer the second one, and Klarna at checkout means a larger bundle is not a larger decision at the moment of paying. For the first, the review count sits on the product page where the doubt actually happens, rather than on a testimonials page nobody opens, and the Trustpilot rating is shown as outside proof rather than words the brand wrote about itself.

On the site now: a bundles collection alongside single socks from £9.99, a gift box at £39.99 against a £56.95 individual price, full categories for clothing, caps, polos, sweaters and equipment, a journal, an affiliate programme and a refer a friend route for repeat buyers. The sock is still the entry point and the bundle is still the upgrade.