Prosper Smarter

Prosper Smarter is a funding and consulting firm with eleven products, from a business line of credit through equipment and receivables financing to franchise, startup and real estate funding. Eleven products is the problem as much as the offer: presented as a menu, it asks a visitor who already does not know what they need to self diagnose before they can act.

I built it as a funnel on GoHighLevel rather than as a conventional site, because the client needed to own the follow up. The pages, the CRM and the booking sit in one place they can run themselves without a developer. The journey is compressed to three steps, apply, get a plan, get funded, so the eleven products sit behind one narrative instead of in front of it. Each product still keeps its own page, so somebody searching for equipment financing lands on equipment financing rather than on a homepage that mentions it.

On the site now: eleven product pages, a three step process section, a client results section, a free consultation booking, and direct phone and email contact. The whole thing is set up so the firm can add a product or change the process without coming back to me.