Singles Friendly

Dating apps sell endless swiping. Singles Friendly sells the opposite: real nights out with other people who turned up for the same reason. The site has to do two jobs at once, fill the events and sell the membership that keeps people around between them.

What it runs

• Three membership tiers: Free, Plus at EUR 19.99 a month and Premium at EUR 49 a month, each with its own daily limits on messages and connection requests
• Live event listings, including the singles nights in Dublin and Cork, with booking
• Coaching, presented as its own route rather than buried in the membership
• A companion app, promoted from the site
• A scroll led front end built to feel like a brand rather than a directory

The membership is the part that matters commercially. Events bring people in once. Tiers with real limits give them a reason to pay every month.