Evo Pest

Evo Pest runs a summer door to door sales programme in Augusta, Georgia, and needed to recruit for it. The audience is students and young earners choosing between summer jobs, and the category is loud: every recruiting pitch in it leads with a big number. The site had to make the money legible rather than just large, and then make applying a single step instead of a CV sent into silence.

I built it as one page in WordPress, ordered the way the decision actually gets made: what the work is, what it pays, what people in it earned, then apply. The earnings are broken into named tiers rather than one headline figure, so a reader can place themselves honestly instead of assuming the top number is the normal one. Applying goes through Calendly, so the end of the page is picking an interview slot.

On the site now: the income band in the hero, a section on what the role involves split into direct sales, skills and the network behind it, the tiered earnings table, individual results, an FAQ, and a book your interview call to action repeated down the page. Every figure the client supplies sits in one block, so it is one edit when the season changes.