PureBot

PureBot is wall mounted hardware that disinfects high touch hospital surfaces on its own, triggered by events rather than by a cleaning round. Selling it means convincing three different people: infection control, who want evidence; facilities, who want to know what it does to their walls and their routines; and procurement, who want to know it is real. Each of them wants a different kind of proof, and a feature list satisfies none of them.

So the site is organised around those readers rather than around the product: technology, hardware, and the patent. The granted United States patent is on the page with its number and its issue date, and the full document is linked, because in clinical procurement the difference between a claim and a fact is whether somebody can check it. The two failures the device is built against, inconsistent manual cleaning and mobile units being blocked by whatever is in the room, are stated plainly rather than implied.

On the site now: US Patent 11,957,806 B2, issued 16 April 2024, with the document linked; the event driven sterilization explained against those two failure modes; technical diagrams; and one call to action, request a technical brief, rather than a sales form. A cool clinical palette and restrained type, which is what this buyer expects to see. WordPress, so the team can publish evidence as it arrives.